Privacy policy

Last updated: 25 August 2026

At Helen Hunt Skin, we take the privacy of our customers and website visitors seriously. This Privacy Policy explains what personal information we collect, how and why we use it, who we may share it with, how long we keep it and the rights you have in relation to your information.

Helen Hunt Skin is operated by Helen Hunt Medical Aesthetics Ltd, a company registered in England and Wales under company number 13397350.

For the purposes of UK data protection law, Helen Hunt Medical Aesthetics Ltd is the data controller responsible for the personal information described in this policy.

1. Who we are

Helen Hunt Skin
Helen Hunt Medical Aesthetics Ltd
Company number: 13397350
Registered in England and Wales

Registered office:
First Floor Unit 12
Compass Point
Ensign Way
Hamble
Southampton
Hampshire
SO31 4RA
United Kingdom

Email: care@helenhuntskin.com

If you have any questions about how we use your personal information, you can contact us using the email address above.

2. Information we collect

Depending on how you interact with Helen Hunt Skin, we may collect information including:

  • Your name

  • Email address

  • Telephone number

  • Billing and delivery addresses

  • Details of products you purchase

  • Order and transaction information

  • Information relating to returns, refunds and customer service enquiries

  • Your marketing preferences

  • Information you choose to provide when completing forms, questionnaires, surveys or other features on our website

  • Information about how you interact with our emails and marketing communications

  • Information about how you use and navigate our website

  • Products or pages you view

  • Information about your device and browser

  • IP address and approximate location derived from it

  • Cookie identifiers, advertising identifiers and similar online identifiers

  • Information about how you arrived at our website, including advertising or referral information

When you make a payment, your payment information is processed securely by the relevant payment provider. We do not normally receive or store your complete payment card details.

3. How we use your information

We use personal information only where we have an appropriate reason and lawful basis for doing so.

Processing and fulfilling your orders

We use information such as your name, contact details, delivery address and order information to process your order, arrange payment, fulfil your purchase, arrange delivery and manage returns and refunds.

Our lawful basis for this processing is generally that it is necessary to perform our contract with you.

Providing customer service

We use your information to answer questions, respond to enquiries and deal with issues relating to orders, deliveries, returns, refunds or products.

Depending on the circumstances, we do this because it is necessary to perform our contract with you or because we have a legitimate interest in providing effective customer service and operating our business.

Service communications

We may contact you with information directly relating to an order, payment, delivery, return, refund, account or another service you have requested.

These are service communications rather than marketing messages.

Marketing communications

Where permitted, we may use your contact information to send you news, skincare information, product recommendations, offers and other Helen Hunt Skin marketing communications.

Where we rely on your consent, you can withdraw that consent at any time.

In some circumstances, applicable UK law may permit us to send marketing communications to existing customers without obtaining separate consent, subject to applicable requirements and your right to opt out.

Every marketing email we send will provide a straightforward way to unsubscribe.

Personalising your experience

We may use information about your purchases, interests and interactions with Helen Hunt Skin to make our website and communications more relevant.

For example, we may use information about products you have purchased, viewed or shown an interest in to determine which product information, skincare guidance or offers are likely to be useful to you.

We do this only where we have an appropriate lawful basis and, where required, you have consented to the relevant marketing or tracking technologies.

Understanding and improving Helen Hunt Skin

We may analyse information about how people use our website, purchase our products and interact with our communications.

This helps us understand customer behaviour, identify problems, improve our website and customer experience, understand which products and content are useful and make informed decisions about our business.

Where the technologies involved require consent, we will obtain this through our cookie consent controls.

Advertising and marketing measurement

Where you have given the necessary consent, we may use information about your interaction with our website and advertising to:

  • Measure the effectiveness of our advertising

  • Understand whether advertising results in website visits or purchases

  • Understand customer journeys

  • Create advertising audiences

  • Show relevant advertising to people who have previously interacted with Helen Hunt Skin

  • Reach audiences who may have similar interests to our existing customers

We explain this further in the Cookies, Analytics and Advertising section below.

Fraud prevention and security

We may use personal information where reasonably necessary to prevent and detect fraud, misuse, security incidents and other unlawful activity.

Our lawful basis is generally our legitimate interest in protecting our customers, website and business and, where applicable, compliance with our legal obligations.

Meeting our legal obligations

We may process or retain information where necessary to comply with tax, accounting, regulatory, legal or other obligations that apply to us.

4. Email marketing and Klaviyo

We use Klaviyo to help manage our email marketing, automated communications, customer segmentation and marketing measurement.

Information processed through Klaviyo may include your:

  • Name and email address

  • Marketing preferences

  • Order and purchase history

  • Products you have shown an interest in

  • Website activity where appropriate consent has been provided

  • Interaction with our emails and other communications

We may use this information to provide relevant communications, skincare information, product recommendations and offers and to understand how our communications perform.

We may measure interactions with our emails, such as whether an email has been delivered, opened or clicked.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our marketing communications or by contacting care@helenhuntskin.com.

Unsubscribing from marketing will not prevent us from sending necessary service communications relating to an order or another service you have requested.

5. Shopify and our online store

Our online store is powered by Shopify.

Shopify provides the ecommerce technology that enables us to operate our website, display and sell products, manage customer information and process orders.

As part of providing these services, Shopify may process personal information relating to our customers and website visitors.

6. Payments

Payments made through our website are processed securely by the payment providers available through our checkout.

Payment providers may process information required to authorise and complete transactions, prevent fraud and comply with their own legal and regulatory obligations.

We do not normally receive or store your complete payment card details.

7. Delivery and Royal Mail

We use Royal Mail to deliver Helen Hunt Skin orders.

We may provide Royal Mail with information necessary to arrange and manage your delivery, including your:

  • Name

  • Delivery address

  • Email address

  • Telephone number where required

  • Relevant delivery information

This information may also be used to provide tracking and delivery notifications.

We only provide information reasonably necessary to fulfil and deliver your order.

8. Organisations we share information with

We work with trusted service providers that help us operate Helen Hunt Skin, fulfil orders, understand how our website is used and communicate with existing and prospective customers.

Depending on the services you use and the choices you make, these may include:

  • Shopify, which provides our ecommerce platform

  • Klaviyo, which we use for email marketing, customer communications, segmentation and marketing measurement

  • Royal Mail, which we use to deliver orders

  • Payment providers used to securely process transactions

  • Google, including Google Analytics, Google Ads and YouTube, which we use or may use for website analytics, advertising and marketing measurement

  • Meta, including Facebook and Instagram, which we use or may use for advertising, conversion measurement and audience creation

  • TikTok, which we use or may use for advertising, conversion measurement and audience creation

  • Analytics and customer-experience platforms that help us understand and improve our website

  • IT, hosting and security providers

  • Professional advisers, including accountants and legal advisers

  • Government bodies, regulators, law enforcement agencies or other organisations where disclosure is required by law

The information shared depends on the service involved and may include contact information, order and purchase information, website activity, device and browser information, IP address, cookie or advertising identifiers and information about interactions with our marketing.

Where another organisation processes personal information on our behalf, we require it to handle that information appropriately and in accordance with applicable data protection requirements.

Some providers may also process information as independent or joint controllers for particular purposes. Where this applies, their own privacy information will explain how they use personal information.

We do not sell your personal information.

9. Cookies, analytics and advertising

Our website uses cookies and similar technologies to operate the store, understand how it is used and, where you have given the necessary consent, measure and improve our advertising.

These technologies may include cookies, pixels, tags and other browser or server-based technologies.

Essential technologies

Some technologies are necessary for our website and online store to work correctly.

These may be used for purposes including maintaining your shopping basket, enabling checkout, maintaining security, preventing fraud and remembering essential preferences.

Where these technologies are strictly necessary to provide a service you have requested, they do not require consent.

Analytics

With your consent where required, we use Google Analytics to help us understand how visitors find and use Helen Hunt Skin.

This may help us understand information such as:

  • Which pages and products are viewed

  • How visitors navigate our website

  • How visitors arrived at our website

  • How long people interact with different parts of the website

  • Whether visitors complete actions such as making a purchase

We may introduce additional analytics or customer-experience platforms in the future to help us understand and improve our website.

Where those technologies require consent, they will be subject to our consent controls and our privacy information will be updated where appropriate.

Advertising and conversion measurement

With your consent where required, we use or may use advertising technologies provided by:

  • Google and YouTube

  • Meta, including Facebook and Instagram

  • TikTok

These technologies may help us:

  • Measure whether advertising results in visits, purchases or other actions

  • Understand the effectiveness of our advertising

  • Create audiences for advertising campaigns

  • Show advertising to people who have previously interacted with Helen Hunt Skin

  • Reach people who may have similar interests to existing customers

  • Understand how people interact with our website following exposure to or engagement with advertising

Depending on the technology involved, information such as website activity, purchases, device and browser information, IP address, cookie identifiers and advertising identifiers may be processed by these providers.

We may also use server-side technologies or integrations provided by our ecommerce and advertising platforms to measure events such as purchases and improve the accuracy of advertising measurement.

Your cookie choices

Where consent is required, optional analytics and advertising technologies will only be used after you have made the appropriate choice through our cookie consent controls.

You can accept or reject optional technologies and can change your preferences using the cookie settings available on our website.

Withdrawing your consent will not affect processing that lawfully took place before you changed your preferences.

Further information about the technologies currently in use and their purposes can be found in our Cookie Policy and cookie preference controls.

10. Social media

Helen Hunt Skin may operate accounts on social media platforms including Instagram, Facebook, YouTube and TikTok.

If you interact with us through one of these platforms, for example by following our account, commenting, sending us a message or interacting with our content, both Helen Hunt Skin and the relevant platform may process information relating to that interaction.

The social media platform will process information in accordance with its own privacy policies and settings.

11. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet applicable legal, accounting and regulatory obligations.

Different types of information may therefore be retained for different periods.

For example, we may need to retain transaction and accounting records for a number of years to meet tax and accounting requirements.

Marketing information may be retained while you remain subscribed or while we otherwise have a lawful reason to retain it.

If you unsubscribe from marketing, we may retain limited information about your preference so that we can ensure you are not inadvertently added back to marketing communications.

When personal information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

12. International transfers

Some of the technology providers we use operate internationally and may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer complies with applicable UK data protection law.

Depending on the provider and destination, this may include relying on UK adequacy regulations or appropriate contractual safeguards designed to protect personal information.

You can contact us at care@helenhuntskin.com if you would like further information about safeguards relevant to your personal information.

13. Your data protection rights

Depending on the circumstances, UK data protection law gives you a number of rights in relation to your personal information.

These may include the right to:

  • Request access to personal information we hold about you

  • Ask us to correct inaccurate or incomplete information

  • Ask us to erase your personal information in certain circumstances

  • Ask us to restrict how we use your information in certain circumstances

  • Object to certain uses of your personal information

  • Request the transfer of certain information to you or another organisation

  • Withdraw your consent at any time where we rely on consent

These rights are subject to certain legal conditions and exemptions.

You will not normally have to pay a fee to exercise your rights.

To make a request, contact us at care@helenhuntskin.com.

We may need to ask for information to confirm your identity before completing a request.

14. Your right to object to direct marketing

You have the right to object to the use of your personal information for direct marketing at any time.

You can do this by clicking the unsubscribe link included in our marketing emails or contacting us at care@helenhuntskin.com.

You may also have the right to object where we process your information on the basis of our legitimate interests. Whether we can continue processing in those circumstances will depend on the reasons for the processing and applicable data protection law.

15. Withdrawing consent

Where we rely on your consent, you can withdraw it at any time.

Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.

For email marketing, you can withdraw your consent using the unsubscribe link included in our emails.

For optional cookies, analytics and advertising technologies, you can change your choices using the cookie preference controls available on our website.

16. Keeping your information secure

We take appropriate organisational and technical measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.

We also use established service providers to help us operate our website and process transactions securely.

No method of electronically storing or transmitting information can be guaranteed to be completely secure, but we take reasonable measures appropriate to the information we process and the risks involved.

17. Children's privacy

Our online store is intended for adults purchasing skincare products.

We do not knowingly use our online store to collect children's personal information for marketing purposes.

If you believe that a child has provided us with personal information inappropriately, please contact us at care@helenhuntskin.com.

18. Links to other websites

Our website may contain links to websites operated by other organisations.

Those organisations are responsible for their own websites and privacy practices. We recommend reviewing their privacy information if you provide personal information directly to them.

19. Complaints

If you have concerns about how we have used your personal information, please contact us in the first instance at:

care@helenhuntskin.com

We will do our best to resolve your concern.

You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Information about your rights and making a complaint is available from the ICO.

20. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology providers, business practices or applicable law.

When we make changes, we will update the date shown at the top of this policy.

Where appropriate, we may also bring significant changes to your attention separately.

21. Contact us

If you have questions about this Privacy Policy, would like to exercise a data protection right or have concerns about how your information has been used, please contact:

Helen Hunt Skin
Helen Hunt Medical Aesthetics Ltd
Company number: 13397350
Registered in England and Wales

Email: care@helenhuntskin.com

Registered office:
First Floor Unit 12
Compass Point
Ensign Way
Hamble
Southampton
Hampshire
SO31 4RA
United Kingdom